Our mission is to empower both professionals and DIY enthusiasts to create beautiful, healthy, and more natural living spaces with ease and joy, thanks to our innovative mineral and plant based paint finishes.

Based in the Kansas City area, we are part of James Alexander Specialty Paints company, which is committed to developing a growing range of eco-friendly finishes. To fulfill our mission, we have designed our processes with a focus on sustainability and low environmental impact. We are proud to provide standard carbon-offset shipping. We also provide expedited shipping options that are similarly eco-friendly. Our lime paint is handcrafted in small batches with the utmost care and attention to detail, all in the USA. We believe in providing accessibility to high-quality, natural, and eco-friendly paints, which is why we strive to make our products easy to understand and use. Whether you are a professional contractor, designer, or a DIY enthusiast, we make it easy and fun to incorporate natural lime and plant based paints into your projects. Join us today in creating healthier and more vibrant living spaces!


Husband and wife team, Amanda and Joshua Dunn co-founded our direct-to-consumer brand in 2021, driven by their shared passion for sustainable living and natural building materials. Joshua brings a wealth of expertise to the table, thanks to his extensive background in masonry restoration. As our product development and operations lead, he has a deep understanding of lime mortars, plasters, and lime washes, ensuring that our products are of the highest quality and offer exceptional performance. Amanda is a natural leader with a background in education and business development. Her focus is on taking care of our customers and building strong relationships with strategic partners. Additionally, she oversees our social media efforts, keeping our followers up-to-date on the latest industry trends and product news. Together, Amanda and Joshua are committed to bringing the best possible products and services to our customers, while also advancing the cause of sustainability and environmental responsibility.


Explore the rich history and natural beauty of mineral lime paint and innovative plant based paints with us! As we become increasingly aware of the impact of our built environment, many homeowners and interior designers are seeking eco-friendly finish solutions. Not only are our paints more environmentally sustainable, they also boast an alluring natural beauty that can't be matched by synthetic paints.