About Thrive Paint

Have you ever stopped to consider the paint on your walls? It is of course a protective and decorative color finish. But did you know that most paint is essentially a liquid plastic coating and affects indoor air quality?

We knew there had to be a better way. That's why we reimagined a paint with a focus on both human health and environment. The result? A ground-up paint formulation that's kinder to you and the planet.

We're excited to unveil our new line of high performance, plant-based paints. This innovative formula offers a sustainable and healthier alternative to conventional paints, promoting a better environment for your home (and the planet).

What is Plant-Based Paint?

We knew what we wanted; a new paint that is durable to the bumps and scuffs of everyday life while improving our interior air and the environment at-large. Thrive Natural Paints, a revolutionary line of bio-based interior paints, does exactly that.


Sustainable from the Start:


We prioritize renewable resources by utilizing plant-based materials derived from non-edible corn and wheat byproducts. This innovative approach reduces waste and gives new life to overlooked resources. The remaining starch in these materials forms the core of our sustainable paint base.


Performance Meets Sustainability:


Thrive Natural Paints are a powerful alternative to conventional petrochemical-based (acrylic) waterborne paints. But don't be fooled by "eco-friendly." Our paints deliver exceptional performance, boasting superior workability, breathability, and coverage for a flawless finish.

A Virtuous Cycle

We believe in taking meaningful steps in creating healthier homes for our families and share a role in promoting a healthy planet for everyone. That's why we craft Thrive paints with a formula that starts with plants.


Beyond Biodegradable:


Our commitment goes further than simply using biodegradable ingredients. We actively prioritize sustainable practices throughout our entire process. We leverage renewable energy sources in our manufacturing to minimize our environmental footprint.


A Ripple Effect for Good:


With Thrive Paints, sustainability isn't just a buzzword. We work to source our raw materials responsibly, ensuring minimal impact on biodiversity. We believe in creating a positive impact beyond your walls with a vision of painting a brighter future for generations to come.

Why Choose Thrive Paint Instead of Other Interior Paints?

Our natural paints are an environmentally friendly alternative to synthetic interior paints, offering a range of benefits that make them a superior choice for the health and environmentally concious customer. 


Thrive paints are also hypoallergenic and free from harmful volatile organic compounds (VOC-free*) which can cause health problems such as allergies, headaches, and respiratory issues. This makes them safer for use in homes and interior environments, particularly those with children, pets, or individuals with sensitivities.


Our natural paint base is biodegradable with a binder made from renewable resources, reducing their environmental impact and contributing to a more sustainable future. 


Choosing Thrive natural paints over synthetic ones is an affordable step towards healthier living spaces and a healthier planet. We invite you to join us in making your spaces beautiful with our curated colors while breathing a little easier!

*VOC free paints contain less than 5 grams per liter of volatile organic compounds