Simply 

Natural 

Wall Paint

Better Ingredients, Easy to Use, Low Odor

Simply

Natural

Wall Paint

Better Ingredients,

Easy to Use, Low Odor

Discover a fresh way to paint with our natural plant-based paints. 


Breath easier with beautiful finishes made differently from the ground-up.

Jan. 2024 - Our third capsule collection release introduces five new colors, adding primarily warm tones to the color range.

Your Source for Premium Natural Wall Paints

Shop all of our current colors. Thrive Natural Paint offers a curated and limited palette of mineral pigmented wall paints. 
While Thrive paints are considered a self-priming paint, for a superior finish or to create a clean base for a significant color change, our natural primer is just the thing to get started.
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"Our customers love our paints for the quality ingredients in them, but even more for what we don't put in. This includes common chemical ingredients that can be negative to our health and environment."
The perfect way to test colors and finish in your space. 


All of our paint color selections have a sample size option available in 4 oz jars.

Superior, Crafted Wall Paint

Go natural, select from colors that work together, and create beautiful spaces with our thoughtful paints.
> Made from plants and minerals rather than petrochemicals.


> Ingredient transparency. We share what's in our paint.


> Zero VOC formula with no harmful emissions.


> Natural ingredients create a lower odor painting experience.


> Durable on Walls, Biodegradable in landfills.


> Cruelty free and vegan.


> Non-irritating and hypoallergenic.


> High coverage with a washable matte finish.


> Easy to apply. A drip and splatter resistant paint.


> Manufactured with renewable energy. Shipped carbon-neutral.

> Made from plants and minerals rather than petrochemicals.

> Ingredient transparency. We share what's in our paint.

> Zero VOC formula with no harmful emissions.

> Natural ingredients create a lower odor painting experience.

> Durable on Walls, Biodegradable in landfills.

> Cruelty free and vegan.

> Non-irritating and hypoallergenic.

> High coverage with a washable matte finish.

> Easy to apply. A drip and splatter resistant paint.

> Manufactured with renewable energy. Shipped carbon-neutral.

James Alexander Specialty Paints 

has been featured in

Brushing on a fresh coat of paint is an invigorating way to revamp your living space. But with a growing awareness of environmental and health concerns, the paint aisle can feel overwhelming. Terms like "eco-friendly" and "natural" abound, leaving you wondering: what's the difference, and which ...
Natural wall paints are a breath of fresh air in the painting industry, offering a refreshing alternative to conventional, synthetic options. These paints are derived from resources that occur naturally in our environment, including water, plant oils and resins, and earth and mineral pigments. ...
In the vast, colorful spectrum of interior design, one choice has been steadily gaining prominence: natural paint. This eco-friendly alternative to synthetic paints, even those claiming to be 'green' or boasting low Volatile Organic Compounds (VOC) content, is increasingly being favored by disce...
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