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James Alexander Specialty Paints

Driftwood - Thrive Natural Interior Paint

Driftwood - Thrive Natural Interior Paint

Regular price $98.00 USD
Regular price Sale price $98.00 USD
Sale Sold out
Shipping calculated at checkout.

THIS COLOR: Driftwood, a deep taupe base carries hints of chocolate brown and charcoal, creating a nuanced complexity that shifts with the light. This color exudes sophistication and mystery, ideal for creating a space that feels both inviting and intriguing.

THRIVE PAINT: Upgrade your space with the transformative power of our plant-based paint. This innovative formula delivers a luxurious, ultra-matte finish that flatters any surface. Rich, mineral pigments create vibrant colors that play beautifully with light, adding a touch of elegance and visual intrigue to your surroundings.

Eco-consciously crafted, our paint offers a perfect blend of nature's beauty and cutting-edge performance.

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Coverage and Application

360 square feet typical per-gallon


Thrive Natural Paint Primer creates a fully natural wall paint system


Interior walls, woodwork, and metal


2% Ultra matte finish


Brush, roller, or sprayer


Water based. Cleans easily with soap and water

This exceptional paint is made with care for people and environment:

> Made with plant and mineral ingredients

> Zero VOC, solvent, and toxin free

> Hypoallergenic

> No acrylic/petrochemicals

> Durable, washable finish

> Colorfast mineral pigments

> Vegan & cruelty free

> Responsible sourcing

> Manufactured with wind and solar energy

> Shipped carbon neutral

> Ingredients are listed

> Meets or exceeds Indoor Air Comfort GOLD and LEED v4.1 standards

> easy clean up and low splatter application

Please remember that digitally displayed colors vary by screen and brightness settings and are representative only.
Water, mineral fillers (chalk/clay), titanium dioxide (mineral pigment), natural binder made of plant alcohol esters, organic acids, cellulose (wood fiber), surfactants made of rapeseed, castor oil, potassium silicate (mineral binder from sand and mineral potassium)
We currently ship to all 50 United States and Puerto Rico.
Orders are shipped via UPS and USPS to some addresses. Options for carriers and shipping speeds are listed in checkout. We use a dynamic shipping quote provided by the carriers for your selection based on location of shipment.
All orders are tinted and made to order at our fulfillment facility in the Kansas City metro. Order production typically takes 1-3 business days. UPS ground, which is our standard shipping option in most locations delivers in 2-3 business days to most US addresses. Weather and other delays can affect shipping time. You will recieve a tracking code as soon as your order is fulfilled and picked up by the shipping provider. Please note that you can expidite the shipping in checkout for faster shipping times.
James Alexander Thrive Paints are exclusively sold direct-to-customer via web-store and at our gallery showroom.
The best way to order is to buy just a little extra for future touch up's (and if you use a little more than anticipated)! For figuring out quantities you'll want a tape measure. Paint quantity is measured by surface area so you'll need to know the approximate surface area you'll be painting. 

Here's how that is done: Measure length of the surface area and multiply that number by the height. This will give you the "square feet" number to know how many gallons you'll need. 

10 feet length X (times) 10 feet height = (equals) 100 square feet. Each gallon of our paint covers approximately 360 square feet of surface.

While our paints are considered self-priming, a quality primer layer is a great way to ensure that you are starting with a good base. Thrive Natural Primer is the best way to start a painting project with Thrive Paints for the best final results.

You must still prepare the surface properly for painting and our primer is not a sealing primer. This means that it will not seal materials such as wood tannins or oils. You will need a special sealing primer to prepare or spot-prime such surfaces prior to priming with our general purpose primer. 

We do not add algicides, mildewcides, pesticides, herbicides, or fungicides that are commonly found in conventional products. James Alexander Thrive products discourage the growth of mold, mildew, or other fungi by the mechanism of being a breathable coating and not trapping moisture. High moisture spaces, such as bathrooms or homes in humid climates should maintain proper ventilation.
We do not recommend using Thrive Interior Paint for floors, countertops, or areas that may experience water pooling.