THIS COLOR: Plum Noir evokes the mystery and depth of a moonlit night. This deep, saturated purple with cool undertones adds a touch of drama and sophistication to any space. Like a velvety plum hidden in the shadows, it offers a sense of intrigue and quiet elegance.

Upgrade your space with the beauty and thoughtfulness of our plant-based paint. This innovative formula delivers a luxurious, ultra-matte finish that flatters any surface. Better for people, pets, and the environment. Enjoy the carefully selected range of James Alexander designer colors to give your newly finished space that extra level of deliberate detail and finish.

Eco-consciously crafted, and easy to use. Thrive Wall Paint offers a perfect blend of nature's beauty and cutting-edge performance. Enjoy a better environment with a finish that doesn't compromise on ease-of-use while providing an excellent and durable finish.